The Girl Effect: Changing the World & History

I was moved by this introductory video for The Girl Effect, a movement founded by the Nike Foundation to increase the international investment in girls as a means of social change in impoverished nations.  The Girl Effect is a powerful idea, and a great example of a non-profit organization OneSeventeen Media will look to partner with to provide social-change content and opportunities for our members.  By offering youth in our PlumbBrain community a chance to interact with The Girl Effect and learn from their theory of change, we’ll be expanding the breath and momentum of “the effect.”

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