Archive for April 24, 2009
“A new survey of chief marketing officers (CMOs) conducted by Heidrick & Struggles and Digital Scientists reveals that CMOs across nearly all sectors believe their companies are under-delivering in the area of digital marketing.” (As reported by cnet)
With social media as the latest tool in the box, marketing executive are not always sure how to successfully navigate these spaces where they are not native participants — particularly when it comes to reaching youth audiences. OneSeventeen Media’s Adaptive Creative Ad Network has been developed to address this specific problem. By empowering kids with control over the brands they interact with, we’re changing the face of advertising.
“OneSeventeen Media has developed a social advertising model characterized by intelligent selection of advertising messages that will deliver measurable results to advertisers; individualized guidelines for advertisers who wish to market safely to tweens and teens; intellectual property that can be leveraged outside of OneSeventeen Media properties; creation of ad catalogs for advertisers that are safe for tweens and teens; and a recognized rating system where kids give their own seal of approval.” (www.oneseventeenmedia.com)