Building a Tribe of True Believers
June 10, 2009
Found via Ypulse, Dan Pankraz’s thoughts on tribal marketing for youth audiences spoke directly to what OneSeventeen Media knows motivates kids to engage. These principles will be put into application in PlumbBrain’s launch. To summarize at a high level, Pankraz calls on brands to understand the value of:
- Agitating and disrupting the status quo
- Connected collective
- Power people
- True believers
- Lead them
- Create culture
- Tribal identification
- Constant content creation and ongoing storytelling platform
Be sure to read the full post to understand the power of Pankraz’s strategy.
(Image found here)
Entry Filed under: Great Blogs, Kids, Marketing, OneSeventeen Media, Opportunities, PlumbBrain, Social Media, Youth. Tags: Dan Pankraz, Marketing, movement building, OneSeventeen Media, PlumbBrain, youth movement, Ypulse.
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1. Amy Looper | June 13, 2009 at 9:13 am
I think the new tag–Gen C that’s surfaced recently is right on. Check out this link for the origin of Gen C as a group identification http://schulzeandwebb.com/blog/2006/11/21/3c-products/
2. Amy Strecker | June 15, 2009 at 7:54 am
I hadn’t heard about Gen C, Amy. Very cool. Thanks for sharing.