Archive for November, 2010

Have Your Anti-Bullying Public Service Announcement Aired on Logo

We at OneSeventeen Media are joining the fight to prevent bullying and are so pleased to announce that MTV’s television network, Logo, is in search of some of the best anti-bullying public service announcements in what it’s calling “Logo’s Anti-Bullying PSA Contest”.  The contest runs through November 28 and any U.S. resident can submit 25-second videos that convey messages of anti-bullying. The best part? They are looking for amateur filmmakers, everyday people like you and me to fulfill this order. Professional filmmakers are actually explicitly excluded from entering.

“Bullying is wrong. It needs to end. And you can help,” the tagline for the contest reads.

The hope is that, not only will people who may have not previously engaged with this topic enter into the discussion because they like the media aspect of it, but they will also discuss it with others, spreading the word about anti-bullying without overtly meaning to. The contest will generate buzz that extends beyond just those participating, not to mention the exposure that the actual aired PSA will get. People channel surfing with only the intention of being entertained will be hit with this all-important message. News stories and the “It Gets Better” campaign, among other recent coverage, has brought much-needed attention to the issue of anti-gay bullying, but people need to seek that out to some extent in order to learn about it. A television spot could be the most successful way to reach more passive consumers of media.

 

November 17, 2010 at 10:31 am Leave a comment

The Young Minds Digital Times Competition is BACK!

Registration in the 2010-2011 Young Minds Digital Times Competition is now open at www.youngmindsdigitaltimes.com. The Third Annual Competition presented by KidThrive.org and encourages students in grades 6-12, for free, to create short films, documentaries, and public service announcements. Last year we had over 1100 student register, and we are back to do it again.

“The competition is a way to honor the amazing work kids are generating in the digital creative arts,” says Jaclyn Bell, Competition Director, “This is the next wave of digital education; not just knowing the tools, but being able to use them well and manipulate their boundaries to produce something relevant, meaningful, and in our opinion, beautiful. Plus, we have some surprises and further opportunities coming up for students once registration is underway.”

The competition features two tracks: Young Filmmakers “Doing Good” and Young Filmmakers Freeform. In the “Doing Good” Track, students are invited to create public service announcements relating to social issues the public should be informed of, or relating to an organization that works towards social good. In the Freeform Track, students can enter films on any topic into six different categories: documentary, short film, animation, music video, non-moving movie, and comedic creation.

A Grand Prize Winner from each track receives a prize package to attend the 2012 South by Southwest Film Festival in Austin, Texas. First place winners in each category and age division (6-8 grades and 9-12 grades) take home $200 and Judges Choice honorees receive $100. The school with the most student film entries that make it pass the Public Voting Stage will also win $1000.

The chance for the public vote will end March 30th, and the films that make it to the second round will be viewed and critiqued by industry directors, actors, filmmakers and producers.

The competition registration runs from October 4th, 2010 to February 18, 2011, with films due by March, 19, 2011. Films enter a three tiered voting process, beginning with public voting March 22-30, 2011. Winner announcements will be posted May 20, 2011 on the Young Minds Digital Times website. Plus, we are pleased to announce that there will be a lot of surprises in store in this year’s competition, so REGISTER TODAY!

November 11, 2010 at 2:49 pm Leave a comment


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The OneSeventeen Media Blog provides the most recent information about our pursuit to provide kids with innovative solutions to help them navigate the complicated process of growing up. In addition to news, as social venture entrepreneurs, our blog also shares resources about the power of social media and highlights how other individuals and organizations are choosing to harness the power of business to solve social issues. Consider joining the conversation with us by subscribing by blog reader or email below.
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