Have Your Anti-Bullying Public Service Announcement Aired on Logo
We at OneSeventeen Media are joining the fight to prevent bullying and are so pleased to announce that MTV’s television network, Logo, is in search of some of the best anti-bullying public service announcements in what it’s calling “Logo’s Anti-Bullying PSA Contest”. The contest runs through November 28 and any U.S. resident can submit 25-second videos that convey messages of anti-bullying. The best part? They are looking for amateur filmmakers, everyday people like you and me to fulfill this order. Professional filmmakers are actually explicitly excluded from entering.
“Bullying is wrong. It needs to end. And you can help,” the tagline for the contest reads.
The hope is that, not only will people who may have not previously engaged with this topic enter into the discussion because they like the media aspect of it, but they will also discuss it with others, spreading the word about anti-bullying without overtly meaning to. The contest will generate buzz that extends beyond just those participating, not to mention the exposure that the actual aired PSA will get. People channel surfing with only the intention of being entertained will be hit with this all-important message. News stories and the “It Gets Better” campaign, among other recent coverage, has brought much-needed attention to the issue of anti-gay bullying, but people need to seek that out to some extent in order to learn about it. A television spot could be the most successful way to reach more passive consumers of media.