Posts filed under ‘Research’
The article “Can you get pregnant when u r in the pool?’: young people’s information seeking from a sexual health text line” is available in the online version of the journal.
ReadWriteWeb shares that in a study of 14-21 year-olds, MySpace found that, “Some 36% of the respondents said they found it easier to talk about themselves online than in the real world, leading them to share more about themselves using technology.” For their younger counterparts who’ve never known life without social networks and text messaging, I’d guess that the percentage preferring to share online would be even higher.
MySpace’s numbers make total sense to us. For nearly a decade, OneSeventeen Media’s team members have been creating interactive experiences for kids online; we see technology as an opportunity to connect with kids who don’t always feel comfortable reaching out for help or support in face-to-face interactions. This isn’t to say online interactions should replace real life ones, but often the right online tool can serve as the first step in improving offline relationships.
So often it’s the doom-and-gloom reports about kids online that catch mainstream media attention, and Anastasia Goodstein presents a fresh look at information and youth behavior online:
“- 63% of teens said they DO NOT USE social networks to make fun of other students
- 87% of teens said they HAVE NOT posted naked or semi-naked photos or videos of themselves.
- 76% of teens said they HAVE NOT signed on to someone else’s account without permission
- 72% of teens HAVE NOT posted personal information that they normally would not have revealed in public
I would say wow, most teens are using this technology pretty responsibly…”
While there’s still room for improvement and educating kids as digital citizens, I greatly appreciate Anastasia framing the numbers to give kids the benefit of the doubt. There’s a strong majority of kids choosing to do the right things online, and that’s encouraging news!
This tidbit stuck out to me from The Washington Times article, “Retailers lure parents of powerful tweens:”
“Tweens wield $43 billion in spending power annually and influence the spending of billions more on everything from cell phones to vacations to automobiles,” New York consumer behavior and marketing firm EPM Communications Inc. said in a 2008 report.”
That’s a-whole-lot-of money, and the figure doesn’t even include teen spending power. As we seek out responsible advertisers and sponsors for PlumbBrain, this study is a great reminder of the missed opportunity for retailers who do not to engage the tween market.
(Image found here)
In a study released by the Pew Internet and American Life Project, they share wireless internet usage has “increased sharply in 2009″ with more than half of the adult population having accessed wireless internet via laptop or mobile device. Mobile device usage has grown “73% in the 16 month interval between surveys.” Implementing a strong mobile integration strategy has always been part of our plan for PlumbBrain, and Pew’s study reinforces that increasingly youth and adults will be accessing content via mobile devices.
It pays to make the most of a down economy — this has been our mantra during the last year’s economic woes. While investors have held their purse strings tighter, we’ve continued to push ourselves and get to work helping kids.
OneSeventeen Media is in good company, according to a new study the Kauffman Foundation released today:
“The study, “The Economic Future Just Happened,” found that more than half of the companies on the 2009 Fortune 500 list were launched during a recession or bear market, along with nearly half of the firms on the 2008 Inc. list of America’s fastest-growing companies. “
Pushing onward is the winning strategy, for our investors and the kids we serve.
“Is Facebook your window to your social world? Is your mobile device the last thing you put aside before shutting the light out at night? Or does the deluge of digital information leave you flat and the ring of your cell phone leave you cranky? Take the quiz to find out where you fit in the typology of technology users.”
Curious, I took the quiz and discovered that I am a Digital Collaborator.
“If you are a Digital Collaborator, you use information technology to work with and share your creations with others. You are enthusiastic about how ICTs help you connect with others and confident in how to manage digital devices and information. For you, the digital commons can be a camp, a lab, or a theater group – places to gather with others to develop something new.”
I’m interested to see what other people are! I’d love for you to take the quiz and share your results below. Having only seen my results, I’m curious what other titles and divisions there are. I’d venture to guess my classification is typical of my age group; particulary those of us seeking out Pew’s content. I’m also wondering if the younger, tech-savvy tween crowd generally falls into the same category?
(Image found here)