Meeting the Demands of Millennial Consumers

February 6, 2009 at 8:47 pm 1 comment

I’m a millennial — I know, I know! You probably just shuddered in fear of this “dirty word,” but bear with me.  My generation (Gen Y)  has received some incredibly bad press in the last year, calling us  lazy, self-centered and immature for starters.  This cartoon sums it up the general critique well:


However, I’ve re-read this piece by my fellow millenial, Tanene Allison several times and enjoyed it every time.  Allison points out that our generation is redefining activism, and  perhaps the most significant support of her thesis was seen in the election of President Obama.  

I believe that every generation has its gripes about the next, but as I’ve read complaints about my peer group, my reoccurring reflection has been, “you ain’t seen nothin’ yet!”  We twenty-something-millenials have been early adopters for many of the most successful online sites, tools and products over the last ten years; our constant connectivity is a regular point of tension for critics.   However, those of us in our twenties have known life before online-everything while our youngest counterparts have not.  

As the younger millennials begin to age and expand their impact as consumers and producers of content and products, the demand for innovative, accessible  solutions from all industries is only going to increase.  At OneSeventeen Media, our entire team gets it!  We are committed to pushing ourselves to develop and expand upon the most innovative approaches to online interactions, creating the next-generation social community our young customers demand.  The high expectations of young millennial (and their even younger Gen Z siblings!) motivate us to create dynamic tools that will engage youth and meet their individual needs that are currently unaddressed in the marketplace.  

We have only the highest hopes for our world’s youngest generations and we look forward to partnering with them on their roads to success.  

(Image found here).

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Entry filed under: Doing Good, Kids, Millennials, OneSeventeen Media, PlumbBrain, Youth. Tags: , , , , , , , , .

Digital Citizenship for Parents 95% of Tweens More Tech Savvy Than Parents

1 Comment Add your own

  • 1. Beth Carls  |  February 17, 2009 at 8:39 pm

    For readers who might not know, Gen Y typically include the birth years 1978-2000 – common in market research – which makes the size of Generation Y in the United States is approximately 76 million. So, today, that would include kids, teens and young adults approximately 9 – 31 years old.

    We can all learn from each other – I think this goes both ways. The younger generations need to respect the experiences and wisdom of their elders. And vice-versa.

    My grandmother who lived 6 weeks week shy of her 100th birthday was always a “young spirit”. She surrounded herself with friends younger than she. And she was a lifelong learner. Once she “retired” from the department store she owned, she started selling World Books in her late 60’s and became the top salesperson in a 3-state region within that year. Before she died, she told me if she were a little older she would have loved to learn the computer.

    I think there are a lot of good lessons here for all of us.


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