The Girl Effect: Changing the World & History

February 16, 2009 at 12:29 pm 2 comments

I was moved by this introductory video for The Girl Effect, a movement founded by the Nike Foundation to increase the international investment in girls as a means of social change in impoverished nations.  The Girl Effect is a powerful idea, and a great example of a non-profit organization OneSeventeen Media will look to partner with to provide social-change content and opportunities for our members.  By offering youth in our PlumbBrain community a chance to interact with The Girl Effect and learn from their theory of change, we’ll be expanding the breath and momentum of “the effect.”

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Entry filed under: Doing Good, Education, Kids, OneSeventeen Media, PlumbBrain, Volunteering, Youth. Tags: , , , , , .

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2 Comments Add your own

  • 1. Beth Carls  |  February 17, 2009 at 7:47 pm

    Girl Effect is an awesome film! Thanks for sharing this! I had no idea of these statistics! I knew women were awesome but not to this degree 😉

    An organization in San Francisco that does great work around youth, media and social change issues is the Women’s Foundation of California. They provide opportunities for young people to contribute to the creation of media content that is healthier, less violent and more balanced in its representations of gender, race and class and to use media (in all forms) as tools for social change.

  • 2. Corrie Colvin  |  February 18, 2009 at 6:13 pm

    The Girl Effect is truly amazing and I completely believe in its ability to help change the world….it is truly a hands-on effort to improve LIFE by taking young women from around the world, helping them change their lives and their community. This movement reminds me of the Hefer Project (not gender specific), but geared around improving one person’s life to inturn improve that person’s family and community. Thanks for spreading the word about empowering young women!


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The OneSeventeen Media Blog provides the most recent information about our pursuit to provide kids with innovative solutions to help them navigate the complicated process of growing up.

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