Economy Down, Yet Social Media Spending Up

March 17, 2009 at 1:00 pm 1 comment


From ReadWriteWeb, “Despite Recession, More Than 50% of Marketers Increase Spending on Social Media

This is great affirmation from the marketing community that more eagar than ever to spend money on effective, social media.  OneSeventeen Media’s Adaptive Creative Ad Network is primed to make the most of social media dollars.

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Entry filed under: Business, News, OneSeventeen Media, Research, Social Media. Tags: , , , , , , .

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1 Comment Add your own

  • 1. Amy Looper  |  March 25, 2009 at 9:46 am

    Amy, this is a great article you’ve posted from Forrester. I’m thrilled to see third party backed evidence that despite the recession, some smart and savvy businesses are still willing to either continue the same amount or spend more.

    Full disclosure– a plug for OneSeventeen Media…For a company like ours at this stage in our life cycle the average $100,000 sited being spent is a healthy chunk we’d gladly welcome in these economic times. Social media is one of the best ways to quickly track and measure results and you’re right, our Adaptive Creative Ad Network provides the perfect ability for our sponsor/advertising partners to see even increased results.


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