50% of Ad Spending Going Online, Higher For Kids?
— Laura Desmond, Starcom MediaVest (BusinessInsider.com)
I would venture to guess that an even higher percentage of youth-targeted advertising will be spent online, since more young people have greater online density than other age demographics. Companies that know how to engage youth with brands in respectful, responsible, audience-useful ways <read OneSeventeen Media>, have a tremendous revenue opportunity in the shift to increased online spending.
Entry filed under: Business, Kids, Marketing, OneSeventeen Media, Social Media, Youth. Tags: 50% of ad spending online, advertising to kids online, Laura Desmond, OneSeventeen Media, online ad spending, online advertising, Youth.