Social Media Helps Lost Dog Find His Way Home

May 4, 2009 at 1:36 pm 2 comments

I loved this story from my friends Nathan and Leslie Sigler that appeared in my Facebook news feed today.


This is a practical example of the usefulness of social media and creative problem solving.  Leslie knows the power of social media first hand as a blogger and graphic artist, so she and Nathan made a smart call to promptly turn to their social media resources!  So often the social media stories that make headlines revolve around sensationalized security threats or scandalous celebrity postings; however everyday kids and adults are utilizing social media to do the right thing all the time.  At OneSeventeen Media we believe in the power of social media to “do good.” Kids deserve an online space to interact with one another, discover relevant content and navigate their lives, while expanding the personal impact by choosing to engage for social good.    

And who doesn’t love a story about a lost dog making it home?  Thanks to Nathan and Leslie for sharing their experience!

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Entry filed under: Communication, Doing Good, OneSeventeen Media, Social Media, Social Networks. Tags: , , , , , , .

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2 Comments Add your own

  • 1. Renee' Bacherman  |  May 5, 2009 at 9:24 am

    The potential for driving positive change through social media is unlimited. The vast majority of people are decent, hard working, ethical and responsible. If a fraction of these people took a few minutes out of their day to actively promote positive change, the negativity and damage caused by the few would be diminished. As more people join in, the social media domino effect will become a factor.

    Apathy is toxic, positivity is contagious but action drives change.

  • 2. Amy Strecker  |  May 5, 2009 at 9:44 am

    Thanks for your thoughts, Renee’!

    You’re absolutely right that apathy is toxic because nothing productive can come from people who aren’t willing to engage.

    Your comment reminded me of a lecture from a communications class I took in college where the professor explained that the opposite of love isn’t hate but apathy. The most hurtful thing to do to someone you care/cared about isn’t to be rude and unkind, but to ignore them. He explained that even if you’re treating the person in a negative way, you at least care enough about the person to have a negative response. However, ignoring someone, taking the apathetic approach, says that you don’t care enough about them for their actions to invoke any emotion in you.

    For me the tie in to social media for social good, is that even if individuals are approaching an issue from two different perspectives, if they’re willing to engage in respectful dialogue and work together, understanding and compassion can grow from that exchange.

    Apathy only works to support the status quo and lets the biggest bully rule the proverbial playground.


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