Building a Tribe of True Believers

June 10, 2009 at 10:06 am 2 comments


Found via Ypulse, Dan Pankraz’s thoughts on tribal marketing for youth audiences spoke directly to what OneSeventeen Media knows motivates kids to engage.  These principles will be put into application in PlumbBrain’s launch.  To summarize at a high level, Pankraz calls on brands to understand the value of:

  1. Agitating and disrupting the status quo
  2. Connected collective
  3. Power people
  4. True believers
  5. Lead them
  6. Create culture
  7. Tribal identification
  8. Constant content creation and ongoing storytelling platform 

Be sure to read the full post to understand the power of Pankraz’s strategy.

(Image found here)

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Entry filed under: Great Blogs, Kids, Marketing, OneSeventeen Media, Opportunities, PlumbBrain, Social Media, Youth. Tags: , , , , , , .

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