Research Affirms the Right Direction
Two different research studies from the last few weeks have shared data useful to OneSeventeen Media. MEDIAWEEK reports that kids are “living online.”
Time spent among kids has soared by 63 percent over the past five years, as kids are increasingly drawn to watching videos and playing games—and even more so than adults, visiting virtual worlds
According to Nielsen, kids 2-11 spent nearly seven hours online per month five years ago, versus 11 hours a month in 2009, with boys spending slightly more time on average than girls (seven percent more this past May). That usage disparity is perhaps most evident in online video viewing, as boys accounted for 61 percent of video streams among kids on the Web and 57 percent of kids time spent viewing videos.
Nielsen’s study includes the youngest part of our target audience, and their increased internet usage supports our belief that quality online content, even for younger tweens, will continue to be a critical resource in their development. [While we’re not looking to engage kids as young as the precious exploring baby above, I do predict they’ll be growth in online activites for the youngest of kids in the next years.]
While this comes as a no-brainer to our team, ReadWriteWeb shared, “a new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.” Having hard data supporting the success of social media campaigns is useful as we continue to engage potential partners, sponsors and advertisers for PlumbBrain.
Entry filed under: Business, Digital Natives, Kids, OneSeventeen Media, PlumbBrain, Research, Social Media. Tags: MEDIAWEEK, Nielsen, OneSeventeen Media, social media success, successful social media campaigns, time kids spend online.