Tweens = $43 Billion in Spending Power

July 29, 2009 at 2:41 pm Leave a comment


This tidbit stuck out to me from The Washington Times article, “Retailers lure parents of powerful tweens:”

“Tweens wield $43 billion in spending power annually and influence the spending of billions more on everything from cell phones to vacations to automobiles,” New York consumer behavior and marketing firm EPM Communications Inc. said in a 2008 report.”

That’s a-whole-lot-of money, and the figure doesn’t even include teen spending power. As we seek out responsible advertisers and sponsors for PlumbBrain, this study is a great reminder of the missed opportunity for retailers who do not to engage the tween market.

(Image found here)

Subscribe by reader or email


Entry filed under: Business, Marketing, Parents, PlumbBrain, Research, Tweens. Tags: , , , , , , .

Mobile Integration Key as Wireless Net Usage Surges Today’s Kids: Expensive, But Not Worse Behaving

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


The OneSeventeen Media Blog provides the most recent information about our pursuit to provide kids with innovative solutions to help them navigate the complicated process of growing up.

Additionally, we're passionated women and social venture entrepreneurs, so our blog also shares resources about the power of women in business and highlights how other individuals and organizations are choosing to harness the power of business to solve social issues through B Corp certifications.

Consider joining the conversation with us by subscribing by blog reader or email below.


%d bloggers like this: