Tweens = $43 Billion in Spending Power
This tidbit stuck out to me from The Washington Times article, “Retailers lure parents of powerful tweens:”
“Tweens wield $43 billion in spending power annually and influence the spending of billions more on everything from cell phones to vacations to automobiles,” New York consumer behavior and marketing firm EPM Communications Inc. said in a 2008 report.”
That’s a-whole-lot-of money, and the figure doesn’t even include teen spending power. As we seek out responsible advertisers and sponsors for PlumbBrain, this study is a great reminder of the missed opportunity for retailers who do not to engage the tween market.
(Image found here)