Posts tagged ‘PlumbBrain’
Ok, I know I’m a little late sharing my excitement but I just had to share anyway how much fun it is to continue to learn new things and explore new frontiers.
On April 29, 2011, we launched a new child safety mobile application for the iPod, iPad and iPhone! PlumbBrain Guardian was created by parents for parents. The app helps you keep a current photo of your child or grandchild (or a child in your care) in case they wander off unexpectedly.
One of our advisors with AMBER Alert™ says one of the key features of the PlumbBrain Guardian app is it’s reminder feature telling you to update your child’s photo. A current photo is critical to finding a lost child quickly. The AMBER Alert™ Program is a voluntary partnership between law-enforcement agencies, broadcasters, transportation agencies, and the wireless industry, to activate an urgent bulletin in the most serious child-abduction cases.
Please check it out for yourself. Maybe you don’t have children in the 2-13 age range but I bet you know someone who does (OK, we’re assuming once our children reach 13 they won’t wander off!). Click here to download the app from the App Store in iTunes to your iPhone, iPod Touch or iPad – it’s free!
Please leave us your feedback in the comments section or contact us at mobile [at] oneseventeenmedia.com or twitter @bcarls.
Only 19 days left to register for the Young Minds Digital Times Student Film Competition. We have fantastic prizes for our winners, including two Grand Prize packages to attend the 2011 South by Southwest Film Festival in Austin, Texas. Other first place category winners will take home $200 in cold, hard cash. The teacher with the most student film entries, and the school with the most student film entries in Track One: Young Filmmakers Doing Good, will each win $1000! But you have to register first!!
Registration is open until February 19th. The competition is free to all student filmmakers grades 6-8 and 9-12. Film entries are due March 19th. And check the rest of our blog posts for filmmaking tips and tricks.
This tidbit stuck out to me from The Washington Times article, “Retailers lure parents of powerful tweens:”
“Tweens wield $43 billion in spending power annually and influence the spending of billions more on everything from cell phones to vacations to automobiles,” New York consumer behavior and marketing firm EPM Communications Inc. said in a 2008 report.”
That’s a-whole-lot-of money, and the figure doesn’t even include teen spending power. As we seek out responsible advertisers and sponsors for PlumbBrain, this study is a great reminder of the missed opportunity for retailers who do not to engage the tween market.
(Image found here)
In a study released by the Pew Internet and American Life Project, they share wireless internet usage has “increased sharply in 2009” with more than half of the adult population having accessed wireless internet via laptop or mobile device. Mobile device usage has grown “73% in the 16 month interval between surveys.” Implementing a strong mobile integration strategy has always been part of our plan for PlumbBrain, and Pew’s study reinforces that increasingly youth and adults will be accessing content via mobile devices.