Posts tagged ‘PlumbBrain’

PlumbBrain Guardian: First iOS Mobile Application Launched

Ok, I know I’m a little late sharing my excitement but I just had to share anyway how much fun it is to continue to learn new things and explore new frontiers.

How To Quickly Find Your Child If She Wanders Off UnexpectedlyOn April 29, 2011, we launched a new child safety mobile application for the iPod, iPad and iPhone!  PlumbBrain Guardian was created by parents for parents. The app helps you keep a current photo of your child or grandchild (or a child in your care) in case they wander off unexpectedly.

One of our advisors with AMBER Alert™ says one of the key features of the PlumbBrain Guardian app is it’s reminder feature telling you to update your child’s photo. A current photo is critical to finding a lost child quickly.  The AMBER Alert™ Program is a voluntary partnership between law-enforcement agencies, broadcasters, transportation agencies, and the wireless industry, to activate an urgent bulletin in the most serious child-abduction cases.

Please check it out for yourself.  Maybe you don’t have children in the 2-13 age range but I bet you know someone who does (OK, we’re assuming once our children reach 13 they won’t wander off!).  Click here to download the app from the App Store in iTunes to your iPhone, iPod Touch or iPad – it’s free!

Please leave us your feedback in the comments section or contact us at mobile [at] or twitter @bcarls.

June 11, 2011 at 10:02 am Leave a comment

19 Days and Counting

Only 19 days left to register for the Young Minds Digital Times Student Film Competition. We have fantastic prizes for our winners, including two Grand Prize packages to attend the 2011 South by Southwest Film Festival in Austin, Texas. Other first place category winners will take home $200 in cold, hard cash. The teacher with the most student film entries, and the school with the most student film entries in Track One: Young Filmmakers Doing Good, will each win $1000! But you have to register first!!

Registration is open until February 19th. The competition is free to all student filmmakers grades 6-8 and 9-12. Film entries are due March 19th. And check the rest of our blog posts for filmmaking tips and tricks.

February 1, 2010 at 8:55 am Leave a comment

Tweens = $43 Billion in Spending Power


This tidbit stuck out to me from The Washington Times article, “Retailers lure parents of powerful tweens:”

“Tweens wield $43 billion in spending power annually and influence the spending of billions more on everything from cell phones to vacations to automobiles,” New York consumer behavior and marketing firm EPM Communications Inc. said in a 2008 report.”

That’s a-whole-lot-of money, and the figure doesn’t even include teen spending power. As we seek out responsible advertisers and sponsors for PlumbBrain, this study is a great reminder of the missed opportunity for retailers who do not to engage the tween market.

(Image found here)

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July 29, 2009 at 2:41 pm Leave a comment

Mobile Integration Key as Wireless Net Usage Surges

PEWIn a study released by the Pew Internet and American Life Project, they share wireless internet usage has “increased sharply in 2009” with more than half of the adult population having accessed wireless internet via laptop or mobile device.  Mobile device usage has grown “73% in the 16 month interval between surveys.”  Implementing a strong mobile integration strategy has always been part of our plan for PlumbBrain, and Pew’s study reinforces that increasingly youth and adults will be accessing content via mobile devices.

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July 24, 2009 at 10:50 am Leave a comment

Queen Rania Embraces the Power of Social Media

There are many incredible opportunities through social media, but what excites me most is its power to break down barriers, promote understanding and generate meaningful dialogue.  Queen Rania of Jordan agrees, as she shares on her her YouTube Channel’s spoof of Dave Letterman’s top ten list.

“…I wanted to kick start a conversation in the world’s largest community, because we’re stronger when we listen, and smarter when we share…”

Kudos to Queen Rania for choosing to be a leader in the fight against intolerance and engaging her subjects, and the world, through social media.  I’m inspired by her message, and I look forward to hearing more from her.

She’s a great role model for PlumbBrain kids as they experience the same incredible power of conversation by engaging in PlumbBrain’s social media tools to improve their relationships and communications with parents, peers and mentors.

(Thanks to Roger Clague for sharing Queen Rania’s message with me and sending this great post!)

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June 12, 2009 at 8:33 am 1 comment

Building a Tribe of True Believers


Found via Ypulse, Dan Pankraz’s thoughts on tribal marketing for youth audiences spoke directly to what OneSeventeen Media knows motivates kids to engage.  These principles will be put into application in PlumbBrain’s launch.  To summarize at a high level, Pankraz calls on brands to understand the value of:

  1. Agitating and disrupting the status quo
  2. Connected collective
  3. Power people
  4. True believers
  5. Lead them
  6. Create culture
  7. Tribal identification
  8. Constant content creation and ongoing storytelling platform 

Be sure to read the full post to understand the power of Pankraz’s strategy.

(Image found here)

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June 10, 2009 at 10:06 am 2 comments

Character Tools = Solution for Rude Kids + Parents

rudekidToday’s tykes: Secure kids or rudest in history?” reads for me as a call to action for PlumbBrain where we can provide engaging character education tools for both kids and parents.  This article makes some wide sweeping generalizations; without any comprehensive data I’m not sure how anyone accurately identifies one generation as “ruder” than another, but I appreciate the point that parents and communities need to be cultivating empathetic kids (which doesn’t mean at the expense of their self confidence).  However, for every “rude” kid or parent I’ve interacted with, I can think of several delightful ones too, but I’m not sure how this ratio compares to previous generations.

Do you agree with the article’s claims of the kids are getter rudder, or are expectations and/or perceptions what are changing? 

(Image found here)

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May 7, 2009 at 4:00 pm 2 comments

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